The leading domestic optoelectronic display industry technology exhibition -2023 International Display Technology and Application Innovation Exhibition (DIC 2023) was held in Shanghai from August 29 to 31. Shineon innovation with the world’s first white COB Mini LED solution and ultra-cost-effective vehicle display package heavy appearance at the exhibition site. At the same time, Dr. Liu Guoxu, executive Vice president and CTO of Shineon, was invited to attend the “Next Generation Display Technology Trend Seminar” held in the same period, and delivered a keynote speech on “Application and technology development trend of Mini LED backlight in liquid crystal Display”, sharing the latest information of the industry market with many industry experts.
Advanced products show
1. The world’s first white light COB Mini and POB solution
Throughout the LCD display industry, products using Mini LED solutions usually choose the package form of COB or POB, both of which have certain advantages. Among them, the COB package mainly adopts blue chip and QD material membrane to make high partition and high color gamut backlight. POB package adopts white light package to pursue the ultimate cost performance.
Shineon New deep cultivation white light display backlight solution, COB & POB two solutions have invested a lot of research and development resources:
- Original white light COB solution, the use of blue chip + phosphor mixed dispensing wide-angle technology, for customers to save QD materials, packaging bracket and other costs, the same display effect than the blue light COB solution 20% lower cost;
– Cost-effective white POB products, support all conventional package sizes (such as: 3030, 2016, 2835, CSP, etc.), under the same specifications, can increase the maximum luminous Angle to 180°, maximize LED cost savings, support a variety of business models;
Cost-effective car white light package
In 2023, it is expected that a total of 208M pieces of global vehicle display will be shipped, and it is expected that 84% will use LCD+E-LED backlight scheme, of which 3014 & 4014 penetration rate is more than 90%; At the same time, the penetration rate of Mini LED in the field of vehicle display and lighting will steadily increase, especially in the field of vehicle lighting. For example, the more LED partitions used in the headlights, the more flexibly adjust the irradiation area to increase driving safety; Especially for new energy vehicles, there is no heat dissipation demand in the front area, and a large number of leds can be used, and some ADB products begin to use Micro LED solutions; The taillight adopts dynamic dimming, which can dynamically adjust the driving situation to change the display pattern, increase the identification degree of the rear car and reduce the accident rate; The grille light adopts Mini LED, which can realize the transformation from linear light source to full broadband headlight strip;
Shineon new vehicle products, comprehensive coverage of the market used in a variety of solutions, reliable quality, stable supply, the same specifications, the market cost-effective, flexible business model.
Advanced technology sharing
3.Mini LED promotes the LCD image quality to be significantly improved
Mini LED has a significant effect on the picture quality of LCD display products, making LCD and OLED can compete, and even show better picture quality than OLED in the application of high partition and high level TV/MNT. In the current environment, Mini LED backlighting is still limited by many factors such as production capacity, process yield, and cost. From the perspective of package solutions, the white COB solution helps Mini LED technology to be applied to incremental models, and the ultimate PCB design and AM drive solution can help Mini LED backlight reduce cost, the ultimate cost-effective solution has been the product route pursued by Shineon, hoping to move forward with industry partners and jointly create a new era of display backlight.
Post time: Sep-07-2023