Artificial Intelligence (AI) is growing at an astonishing rate. After the birth of ChatGPT around the Spring Festival in 2023, the global AI market in 2024 is once again hot: OpenAI launched the AI video generation model Sora, Google launched the new Gemini 1.5 Pro, Nvidia launched the local AI chatbot... The innovative development of AI technology has triggered fierce changes and exploration in all walks of life, including the competitive sports industry.
International Olympic Committee President Bach has repeatedly mentioned the role of AI since last year. Under Bach's proposal, the International Olympic Committee recently set up a special AI working group to study the impact of AI on the Olympic Games and the Olympic movement. This initiative shows the importance of AI technology in the sports industry, and also provides more opportunities for its application in the field of sports.
2024 is a big year for sports, and many major events will be held in this year, including the Paris Olympic Games, the European Cup, the America's Cup, as well as individual events such as the four tennis Opens, the Tom Cup, the World Swimming Championships, and the Ice Hockey World Championships. With the active advocacy and promotion of the International Olympic Committee, AI technology is expected to play an important role in more sports events.
In modern large stadiums, LED displays are essential facilities. In recent years, the application of LED display in the field of sports is also increasingly diversified, in addition to the presentation of sports data, event replay and commercial advertising, in 2024 NBA All-Star weekend basketball events, the NBA League also for the first time LED floor screen applied to the game. In addition, many LED companies are also constantly exploring new applications of LED displays in the field of sports.
The 2024 NBA All-Star Weekend will be the first LED floor screen applied to the game
So when the LED display, artificial intelligence (AI) and sports meet, what kind of spark will be rubbed out?
LED displays help the sports industry better embrace AI
In the past 20 years, human science and technology have developed rapidly, and AI technology has continued to break through, at the same time, AI and the sports industry have gradually become intertwined. In 2016 and 2017, Google's AlphaGo robot defeated human Go world champions Lee Sedol and Ke Jie, respectively, which sparked global attention on the application of AI technology in sports events. With the passage of time, the application of AI technology in competition venues is also increasingly spread.
In sports, real-time scores are crucial for players, spectators and the media. Some major competitions, such as the Tokyo Olympics and the Beijing Winter Olympics, have begun to use AI-assisted scoring systems to generate real-time scores through data analysis and enhance the fairness of the competition. As the main information transmission carrier of sports competitions, LED display has the advantages of high contrast, dust and waterproof, which can clearly present the event information, effectively support AI technology, and ensure the smooth progress of sports events.
In terms of live events, such as NBA and other events have begun to use AI technology to clip the game content and present it to the audience, which makes the role of LED live screens particularly important. The LED live screen can display the whole game and wonderful moments in HD, providing a more vivid and authentic watching experience. At the same time, the LED live screen also provides an ideal display platform for AI technology, and through its high-quality image display, the tense atmosphere and intense scenes of the competition are vividly presented to the audience. The application of LED live screen not only improves the quality of live competition, but also promotes the audience's participation in and interaction with sports events.
The LED fence screen located around the stadium is mainly used for commercial advertising. In recent years, AI generation technology has brought great impact to the field of advertising design. For example, Meta recently proposed plans to develop more AI advertising tools, Sora can generate custom themed athleisure brand background images in minutes. With the LED fence screen, businesses can display personalized advertising content more flexibly, thereby improving brand exposure and marketing effects.
In addition to being used to display competition content and commercial advertisements, LED displays can also be used as an important part of intelligent sports training venues. For example, in Shanghai Jiangwan Sports Center, there is a specially built intelligent LED digital interactive arena House of Mamba. The basketball court is completely composed of LED screen splice, in addition to real-time display of images, video and data and other information, but also equipped with a sophisticated motion tracking system, according to the training program written by Kobe Bryant, assist players to carry out intensive training, movement guidance and skill challenges, increasing the training interest and participation.
Recently, The program is equipped with the current popular LED floor screen, the use of AI artificial intelligence measurement and AR visualization technology, can display real-time team scores, MVP data, offensive countdown, special effects animation, all kinds of image text and advertising, etc., to provide comprehensive help for basketball events.
AR visualization: Player position + basketball trajectory + scoring tips
In the NBA All-Star Weekend basketball event held in February this year, the event side also used LED floor screens. The LED floor screen not only provides a high level of shock absorption and elastic properties, almost the same performance as traditional wooden floors, but also makes training more intelligent and personalized. This innovative application further promotes the integration of sports and AI, and this program is expected to be promoted and applied in more stadiums in the future.
In addition, LED displays also play a key security role in stadiums. In some large stadiums, due to the large number of spectators, security issues are particularly important. Taking the 2023 Asian Games in Hangzhou as an example, AI algorithm is used to analyze the flow of people on site and provide intelligent traffic guidance. LED display can provide intelligent security warning and guidance services, in the future, LED display combined with AI algorithm, will provide security for sports venues.
The above is only the tip of the iceberg of LED display applications in the field of sports. With the increasing integration of sports competitions and artistic performances, the attention of major sports events to the opening and closing ceremonies continues to increase, and LED displays with excellent display effects and scientific and technological functions will usher in greater market demand. According to TrendForce Consulting estimates, the LED display market is expected to grow to 13 billion US dollars in 2026. Under the industry trend of the integration of AI and sports, the application of LED display will better help the sports industry embrace the development of AI technology.
How do LED display companies seize the opportunity in the field of AI smart sports?
With the arrival of 2024 sports year, the demand for intelligent construction of sports venues will continue to rise, and the requirements for LED display will also increase, coupled with the integration of AI and sports has become an inevitable trend of the sports industry, in this case, how should LED display companies play competitive sports "this battle"?
In recent years, China's LED display enterprises have risen strongly, and China has become the world's main LED display production base. Major LED display companies have already realized the huge commercial value shown by the sports industry, and have actively participated in various sports events and stadium projects, providing various types of display products. With the blessing of AR/VR, AI and other technologies, the application of LED displays in the field of sports is also becoming more and more diversified.
For example, in the Beijing Winter Olympics, Liad used LED display combined with VR and AR technology to create intelligent curling simulation experience scenes, and powerful giant color LED display combined with infrared ray to achieve human-screen interaction, adding interest. The application of these new LED displays has injected more novel and interesting elements into sports events and enhanced the value of sports events.
"VR+AR" display technology to create intelligent curling simulation experience scene
In addition, compared with traditional sports events, e-sports (e-sports) has received more attention in recent years. Esports was officially introduced as an event at the 2023 Asian Games. International Olympic Committee President Bach also said recently that the first e-sports Olympic Games will be landed as early as next year. The relationship between e-sports and AI is also very close. AI not only plays a key role in enhancing the gaming experience of esports, but also shows great potential in the creation, production and interaction of esports.
In the construction of e-sports venues, LED displays play a crucial role. According to the "e-sports venue construction standards", e-sports venues above grade C must be equipped with LED displays. The large size and clear picture of the LED display can better meet the viewing needs of the audience. By combining AI, 3D, XR and other technologies, the LED display can create a more realistic and gorgeous game scene and bring an immersive viewing experience to the audience.
As a part of e-sports ecology, virtual sports has become an important bridge connecting e-sports and traditional sports. Virtual sports present the content of traditional sports by means of virtual human-computer interaction, AI, scene simulation and other high-tech means, breaking the restrictions of time, venue and environment. LED display can provide a more delicate and vivid picture presentation, and is expected to become one of the key technologies to promote the upgrading of virtual sports experience and the optimization of event experience.
It can be seen that both traditional sports competitions and e-sports competitions and virtual sports have AI technology. AI technology is infiltrating the sports industry at an unprecedented rate. LED display enterprises to seize the opportunities brought by AI technology, the key is to keep up with the progress of AI technology, and constantly upgrade technical products and innovative services.
In terms of technological innovation, LED display companies invest more resources in research and development to develop displays with high refresh rates and low latency to meet the high standards of live sports events. At the same time, the integration of AI technologies, such as image recognition and data analysis, can not only improve the intelligence level of the display, but also provide a more personalized watching experience for the audience.
Product intelligence and service upgrading are the other two important strategies for LED display companies to seize the AI smart sports market. LED display companies can provide more intelligent display solutions according to the specific needs of different sports events and venues, combined with AI technology, and provide comprehensive one-stop services, including design, installation, maintenance, and remote monitoring and fault prediction using AI technology to ensure the stable operation of the display and improve customer satisfaction.
The construction of an AI ecosystem is also crucial to the development of LED display companies. In order to grasp the development trend of AI technology, many LED display companies have begun to accumulate force layout.
For example, Riad has released version 1.0 of the action grand model Lydia, and plans to continue research and development to integrate meta-universes, digital people and AI to build a complete ecosystem. Riad also founded a software technology company and dabbled in the field of AI.
Sports is only one of the many fields enabled by AI, and application scenarios such as commercial tourism, educational conferences, outdoor advertising, smart homes, smart cities, and intelligent transportation are also the landing and promotion fields of AI technology. In these areas, the application of LED display is also crucial.
In the future, the relationship between AI technology and LED displays will be more interactive and close. With the continuous development of AI technology, LED display will usher in more innovation and application possibilities, through the integration of human-computer interaction, brain-computer interface, meta-universe and other technologies, LED display industry is moving towards a more intelligent and personalized direction.
Post time: Mar-22-2024